. Describe typical (target) Zipcar customers in terms of their demographic, psychographic, geographic, and behavioural characteristics.
geographic:
dividing the market into different geographical units, such as
nations, regions, states, countries, cities, or even
neighborhoods
many large companies have localized programs (Domino's store
locator)
city vs. country
north vs. south
demographic
age, life-cycle, gender, income, ethnicity
easiest to measure
kids vs. adults
bad to market same products with color change
real differences vs. perceptual differences
requires genuine insight into differing needs/wants
nfl fitted for women : good
Psychographic:
social class, lifestyle, personality
adventurous or conservative?
active or sedentary?
geo-demographic
environmentalists
:behavioral:
divides buyers into segments based on their knowledge,
attitudes, uses, or responses concerning a product
occasions (soup in winter), benefits sought, user status (nonusers,
ex-users, potential users, first time users, regular users), usage
rate, loyalty status (brands, stores, and companies)
ex. maybe they travel a lot, obsessive cleaners
. Describe typical (target) Zipcar customers in terms of their demographic, psychographic, geographic, and behavioural characteristics.
Zipcar: It's not about cars - it's about urban life (End-of-chapter case) Describe typical (target) Zipcar customers in terms of their demographic, psychographic, geographic, and behavioural characteristics.
Create a description of your family as a market segment using geographic, psychographic, and demographic factors. Suppose that you’ve been hired by a local independent bookstore to help its owner win back customers lost to a large bookstore chain. Design and outline a plan to win back the store’s lost customers and rebuild those relationships. Be sure to incorporate marketing concepts from the course materials. Assume you are the marketing director of a new restaurant that plans to open in...
1. Product positioning strategies are intended to provide target customers with a clear, distinctive, desirable understanding of what the product does or represents in comparison with competing products. A. True B. False 2. Four frequently used segmentation strategies are micromarketing, undifferentiated (or mass marketing). differentiated and A. opportunity segmentation strategy. B. proactive segmentation strategy. C. economies of scale segmentation strategy. D. global segmentation strategy. E. concentrated segmentation strategy. 3. Caroline needs to find information about income and age distribution in...
1. Please identify at least two target markets from General Motors company currently serves?Describe thise markets in demogrpahic, geogrpahic, and psychographic terms. Keep in mind, we are not talking abkjy producy mix and product lines. 2. Can you identify a new target market you believe would be a growth opportunity for General Motors? Describe this market demographically and support your recommendation. 3. Does General Motors utilize any special methods of retaining customers through customer relationship marketing?
3. Describe the general morphological structure of a typical neuron and describe each structure in terms of location within the cell and its function to the cell. (5 points)
With technology advances making it simple to contact many customers at once, companies have moved toward target marketing over mass marketing. * 4 points True False People within the same demographic group also share same psychographic characteristics. * 4 points True False Poorly designed packages can cause headaches for customers. * 4 points True False Brands say something about the product quality and consistency. * 4 points True False Marketers usually limit their segmentation analysis to only one major variable....
For high utilization environment/businesses in terms of Servers? Describe the typical resources utilization demands you would need for high utilization busineses in terms of servers? The following servers are: Database server, exchange server, web server, file server for network sharing, and reporting server.
1. What are 4 standard terms used to describe morphological characteristics of colonies growing on an agar plate? 2. Describe the T-streak method 3. Describe which inoculation tool is the most approproiate to use when transfering bacteria from an agar plate to a stab tube. 4. Why is a buffer added to agar? Explain your answer. 5. Look up a growth curve for bacteria growing on an agar plate. Describe why the lag phase occurs.
1- Focus groups have been useful to: A. explain results of surveys and help identify target markets. B. develop hypotheses and identify potential customers. C. explain survey results and develop hypotheses. D. target consumers and generate hypotheses. 2- True or False? Focus groups are one of two types of personal interviews. 3- True or False? Unlike consumers, companies cannot be segmented on usage factors to determine a heavy half customer. 4- With regard to health care, the boomers compared to...
Describe in detail the target customers You are an entrepreneur who is designing a new line of boutique hotels located along Florida's coastlines. Each of the 90 guest rooms in each hotel will offer upscale decor, Wi-Fi, and iPod docks for a nightly rate of $300. The hotels will have an on-site restaurant and a separate full-service bar that features local musicians. Describe in detail the demographics-age, gender family life cycle, income and social class, ethnicity, and place of residence-of...