Question

. The main objective of  internal marketing programs is to: a. share resources with business partners. b....

. The main objective of  internal marketing programs is to: a. share resources with business partners. b. encourage employees to view each other as competitors. c. create satisfied employees. d. facilitate a vertical integration

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Option a

a. share resources with business partners.

An internal marketing program is to share resources with business partners; these partners produce compliment goods, so the sharing resources increases sell.

Ex.

The partnership of Amazon with a mobile phone company to sell mobile online is an internal marketing program.

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