Think of a company that is viewing its market too narrowly. What will be the consequences if it does not begin to view the market more broadly?
When a company is being conceived, the determination of the market which it will cater to, is quite important. This is so because every company works with the prime objective of satisfying customers and making profits. If the market of business has not been determined effectively, then the company will not be able to work effectively.
The consequences of viewing the market too narrowly are as follows:
· The target customers of business may not be viewed effectively
· The demand planning will not be smooth
· Scalability of business will get affected
· Overall visibility of company’s offering will be impacted
Think of a company that is viewing its market too narrowly. What will be the consequences...
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