Please give an example of media planning versus social media with a company. What makes social media different from media planning? What are the benefits of branded entertainment for a company who is planning out their media?
Before getting into this we have to understand what is media, Media planning and social media.
Media:
It means communication station or outlets used to store or send information or data. The components of media are print media,publishing,news media,radio,television,cinema,etc,.
Media planning:
Media planning is the process of identifying and selecting the appropriate media tools-mainly newspapers,magazines,television,radio and handouts. Based on the financial budget of the project the appropriate media tool will be Chosen.
Social media:
Social media means to websites,applications that are allowed people to share contents quickly,effectively and timely. The way of sharing photos,videos,opinions and functions are real in time because of the vast internet connectivity across all digital devices.
Difference between Media planning and social media
| Media Planning | Social media |
| Traditional based | Modern based |
| Mostly in print format | Digitalized format |
| Financially this is costly | Economically well |
| Slow mode of communication | Fast mode of communication |
| Reach of advertisement is low | Reach of advertisement is very high |
| Dependent in nature | Independent in nature |
Benefits of branded entertainment (Advertisement) for a company:
Please give an example of media planning versus social media with a company. What makes social...
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