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Opportunity for disruption is created due to: A.Scarcity, default corporate management behavior, and human nature. B.Sustaining...

Opportunity for disruption is created due to:

A.Scarcity, default corporate management behavior, and human nature.

B.Sustaining innovations being preferred by all customer segments in the market.

C.Lack of establishment of a dominant design.

D.Lack of presence of a low-end, underserved customer segment.

business   Operations-Management   
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Answer #1

Disruption is defined as an innovation that creates a value network or a new market and has the capacity to disrupt an existing market. It is the opposite of sustaining innovation. It is created due to the following factors:

1. Scarcity,

2. Default corporate management behavior, and

3. Human nature.

Therefore, the correct option is (A). All other options are wrong as they are opposite to the idea of disruption.

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