Question

distinguish between the concepts of mission and vision. provide examples in your explanation.

Answer 1

Vision statement does the following:

Defines the optimal desired future state - the mental picture - of what an organization wants to achieve over time;

Provides guidance and inspiration as to what an organization is focused on achieving in five, ten, or more years;

Functions as the "north star" - it is what all employees understand their work every day ultimately contributes towards accomplishing over the long term; and,

Is written succinctly in an inspirational manner that makes it easy for all employees to repeat it at any given time

Mission statements do the following and has below characteristics

Defines the present state or purpose of an organization;

Answers three questions about why an organization exists -WHATit does; WHOit does it for; and how it does what it does.

Is written succinctly in the form of a sentence or two, but for a shorter timeframe (one to three years) than a Vision statement; and,

Is something that all employees should be able to articulate upon request.

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