Question

In this assignment, you need to analyze your results In a 250-word minimum submission,

•Explain WHY you are making the changes Price, Placement (Retailers), Promotion (Positioning Statements and/or Advertising Choices and Spending)to your marketing strategy

Answer 1

Asumption : here all the topics are explained in the view of a product of an organization

There are many reasons to change price, placement and promotion of the product of our organization

Reasons for changes in price

1. All the customers will get bored of the same price that means fluctuation in price with minor changes may grab the attention of the customers

2. If every time the price is same our competitors may get competitive advantage and they may offer similar product at lower price compared to our product

3. Making slight changes and giving more offers on price of product may get more customers

Reasons for changes in placements ( retail chain)

1. If we have same retailers for a long periods they may misuse the opportunity for an example if company decreases the price of product but the retailers may sell at the same price which customers have habituated to that then because of retailers customers may not get benefit and loss of reputation to company

2. Coming to the various places of sales . If we are success in one location automatically the information of our product reaches to other location then if we don't start our sales in that location there is a chance that our competitors may start the sale of similar product and there will be a huge loss of market and reputation to our organization

3. Sometime company vary there distribution from retailers to wholesalers and wholesalers to retailers for better sales.

Reasons for the changes of promotions

1. As we see there are some advertisements of products which was strongly registered in our brain we will get alot of fun with that advertisement ( ex. washing powder nirma advertisement in india, santoor soap advertisement in india)

2. As we said in the above point that advertisement will get registered in our brain but after sometime we get bored and after we got bore also we see the same advertising we get irritated and frustrated so the organization will change there advertisements for a regular time intervals

3. All the time the company tries to many good and well registered advertisements and to get good reputation and promotion of there product in market.

These are some of the reasons to change prices, placements, and promotions of the product and changes in marketing strategies of organisation.

I hope all the above given information is useful to you.

Thank you.