Question

Briefly describe how constituency relations fit in health communication.

Answer 1

In health communication, constituency relations is defined as the process of convening , exchanging information establishing and maintaining strategic relationships with stakeholders , communities and organizations with the intent of identifying common goals that can contribute to the outcome of a specific communication program or organizational mission . Constituency relations are used in the public health , non profit , health care and commercial sectors as fundamental area of communication.
One of the fundamental premises of the constituency relations is the importance of recognising the legitimacy of all constituency groups including those that may have opposite opinions on or approaches to a healthy issue .
Establishing and maintaining positive relationships with groups that shard common values and goals depends on a number of factors .
Most health and social issues are complex and multi sectoral in their nature or potential solutions. Multisectoral partnership is a key tool in effectively addressing such issues.
Building a constituency around a health issue or building and maintaining strategic partnerships and collaboration requires hard work and several fundamental steps.

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