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1. What do you know about Caesars of Las Vegas? Is it just a casino? In fact, how would you describe the resource base of Cae

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Established in 1966, Caesars Palace is a very famous landmark of Las Vegas. It is a five-star hotel and casino which caters to the rich and famous personalities of the world. The resource base of the company is its offering of world-class services and premium modes of entertainment to its customers which helps it in retaining and enjoying the loyalty of its customers.

Caesar Palace gaming services have seen a decline in recent years due to the changing tastes and preferences of its customers. Now, their customers are seeking real-life experiences which are apart from gaming. Activities like sports and adventure are gaining more attention in rceent times.

Caesars Palace 's brand licensing business is expanding with the construction of its hotel being licensed in Dubai and Mexico. Due to shrinking profits, the company looked for other alternatives and started to offer licensing of its brand not just only to earn profit but to expand its business around d the world.

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