Question

Please explain how you would process data using a mixed method approach (qualitative and quantitative) for analysis and presentation of the study?

Answer 1

Quantitative Analysis is a type of analysis where we look into the financial statements and perform ratios and percentages to figure out the revenue growth, current ratio and debt position of the firm. The metrics used to know the forecast growth assumptions also come under quantitative analysis. We have Balance sheet, cash flow statement and net income statements to analyse, profits, net income, operating income, liabilities and assets to analyse. All these are figures to read in between to understand the company's profit and it's position. P/E ratio, EPS are few examples.

Qualitative Analysis is a type of analysis where we look into the management's decisions, analysis, the investor sentiments, economical structure, political and environmental issues, and everything in between is subjective unlike mathematical. Even SWOT analysis that states Strengths, Weaknesses , assessing Opportunities and Threats with the suppliers etc are qualitative. Research and Development over new product innovation is one of the example. Board meetings, relationships with suppliers and client base, being a fortune 500 company listed, listed on stock exchange, company's history and goodwill, reputation also comes along with the Qualitative Analysis.