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me amount or its supprea given a change mi prices QUESTION 23 In the IO perspective it is important to enter an industry with
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Ans.23- (D)

It is important to enter an industry with low supplier power, low threat from substitutes and low level of rivalry between firms.

Ans.24- (C)

A competitive advantage exists when the firm is able to deliver the same benefits as competitors but at a lower cost (cost advantage), or deliver benefits that exceed those of competing products (differentiation advantage).

Ans.25- (A)

5 forces portray industry as a zero-sum game.

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