Question

Can you please help me write an outline for research paper. The topics of the paper is; The Effects of Social Media on Consumer Behavior. Please advise. Thanks,

Answer 1

The effects of Social Media on Consumer Behaviour can be studied from different perspectives. Social media plays an important role in consumer decision making process. It helps the consumers to gather information about the brands and products and their services. Consumers can rate the brands and products as per their understanding and feedback from the users. It gives the opportunity to consumers to evaluate various options and interact with the brand to clarify their doubts. The brands also get an opportunity to serve the consumers through social media, creating a positive image about the brand, interacting and engaging with the consumers and helping them to make a decision. Social media has also given rise to various brand communities, fans and opinion groups which influence consumer decision making. The brands can develop products understanding their audience can effectively market them understanding the buying patterns and preferences of the consumers. It has created an opportunity for more communication and availability of information to make more sound decisions by consumers. It is an effective marketing medium and affordable marketing platform for the brand and a sales channel to encourage point of sales buying. Social media has created many opportunities for the consumers as well as for the brands and is increasingly gaining relevance in consumer buying behaviour considering the use of technology, mobile apps and online shopping habits of the consumers.