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Linder (1991) suggested that the implementers of CQI have tended to follow three basic strategies. True...

Linder (1991) suggested that the implementers of CQI have tended to follow three basic strategies. True process improvement, and conforming are two of these strategies? What is the third strategy and why is it important?

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Answer: Linder (1991) suggested that the implementers of CQI have tended to follow three basic strategies:

  1. True process improvement
  2. Conformance to requirements
  3. Competitive advantage

The Competitive advantage strategies include the consumer by providing them a lower value than the competitors. It means offering the better quality at less price that wattractarct more consumers. It is important as this strategy can not be copied or imitated by the other competitors( companies).

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