Question

Do you think advertisers should have to pay for viewers who watch TV shows on a time-shifted basis on their DVRs or video on demand? The chapter discusses the debate between television networks and advertisers over the measurement of TV viewing audiences. Evaluate the changes that have been made to provide advertisers with better measures of television viewing audiences as well as commercials.

Answer 1

Customarily TV notices have dependably relied upon the time. The prime timeframes requests a higher premium contrasted with the lean times of viewership. Normally Nielsen was the primary office to quantify and manage the TV business and the publicists about different measurements of viewership. Be that as it may, in the ongoing time we have seen the introduction of spilling administrations and DVR innovations. These enable watchers to watch the demonstrates whenever of the day. This has caused multifaceted nature in estimation of viewership and furthermore the manner in which the substance is expended.

The accentuation on time in sponsors' psyche has diminished and the emphasis on the substance of the show has expanded. A watcher would now be able to watch a prime time appear at a lean time amid the day. This makes us question if the ad charge structure ought to continue as before. With the development of innovation and adaptability in the gatherings of people hand to watch indicates whenever they need; the focal point of the sponsors ought to be on the watcher demography, the substance and the relationship between the two. For instance, a child's item ad ought to be related with the child's show. This ought to be done regardless of when it is viewed. The more established instrument of paying for the time is never again essential if such system can be pursued. Publicists should pay for their commercial dependent on the substance and ought not to pay on when the advertisement is appeared. Given this, they ought to need to pay for watchers who watch appears on a period moved premise. In any case, the publicists do need to remember that currently there are advancements that enable the watcher to obstruct the advertisements or skirt the promotions out and out. On the off chance that such advancements are utilized, the promoter ought not to need to pay.