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QUESTION 1 Which product-based advertisements are typically persuasive in nature? a. Advocacy b. Beneficial c. Help seeking d

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Answer #1

Ans 1) a. Advocacy

Explaination

The structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services, and ideas) by identified sponsors through various media.

- Advocacy advertising is an advertisement or public communication that attempts to influence public opinion on specific political, economic or social issues. Advocacy advertising is more prevalent in the non-profit world.

2) True

Explaination:

Institutional Advertising also known as Corporate advertising, institutional advertising is any type of advertising that promotes a business, organization, institution or similar unit. In institutional advertising, the business promotes itself rather than its product.

3) c. Identification

Explaination:

- The ten common types of advertising are: display ads, social media ads, newspapers and magazines, outdoor advertising, radio and podcasts, direct mail, video ads, product placement, event marketing and email marketing.

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