Ans 1) a. Advocacy
Explaination
The structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services, and ideas) by identified sponsors through various media.
- Advocacy advertising is an advertisement or public communication that attempts to influence public opinion on specific political, economic or social issues. Advocacy advertising is more prevalent in the non-profit world.
2) True
Explaination:
Institutional Advertising also known as Corporate advertising, institutional advertising is any type of advertising that promotes a business, organization, institution or similar unit. In institutional advertising, the business promotes itself rather than its product.
3) c. Identification
Explaination:
- The ten common types of advertising are: display ads, social media ads, newspapers and magazines, outdoor advertising, radio and podcasts, direct mail, video ads, product placement, event marketing and email marketing.
QUESTION 1 Which product-based advertisements are typically persuasive in nature? a. Advocacy b. Beneficial c. Help...
QUESTION 7 Which form of advertising has been seen less often in health care? a. Competitive b. Informational c. Emotional d. Institutional QUESTION 8 The two key dimensions of advertising that distinguish it from publicity and personal selling are: a mass media and paid. b.nonpersonal and paid. c.nonpersonal and ongoing in messaging. d. expensive and targeted. QUESTION 9 Advertisements promoting a specific hospital's nurse information line are classified as institutional. True False
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