Question

• Identify a company of your choosing.
• Describe the company’s target market.
• Is the company correct in their identification?
• What other methods could the company use to identify targets?

Note: Please include the selected company URL in your discussion post. This will allow both myself and other students to learn about the company and its products/services.

Please respond in over 250 words

Answer 1

Amazon Company is target market. In the amazon used in the demographic and the segmentation and its segment of market.

Amazon segmentation is based on actual purchase behaviore in the company target micro segmentation target each consumer individually. market allowing the company to convert visit into long term and more number of customers.

Company war more e-commerce segmentation often involve creating personally who will by buy a certain products and company target middle and upper class people.

Who people command of technology that people to target.

Give quality and in time deliver to amazon company was in the people eyes more identified

Methods to use company identify market

1- Marketing mix

2-Swot analysis (Strength, weakness, operating , threat)

3-Mission - Offer its consumer

4-Vision

5-Competition Advantage.