Question

Using the company Target

Describe the company’s target market. Is the company correct in their identification? What other methods could the company use to identify targets? Note: Please include the selected company URL in your discussion post. This will allow both myself and other students to learn about the company and its products/services.

Please use over 250 words

Answer 1

A company target market is basically a group of consumer that best suitable for them, what you offer your product. if a company will choose the right market then it will benefit in sales and profit.

There are various factor which matters when you choose the market .

1. Start With Your Current Customer Base

2. Take a Fresh Look at What You Offer

3. Build Out Personas

4. Look at Your Competitors

How being a company you will know whether you are able to do correct identification, there are few things which company can think to identify the target.

1. What problem does your product or service solve

2. Who is most likely to have this problem

3. Are there different groups with different needs

let's take the example of e-commerece company like Amazon , flipkart, walmart , these all company knows about their product and offers in that respective market .

Diagnosys is a company which targets US market according to their product, they have the product which can be sold only in US Market not in india . They manufacture functional Tester will test PCB Board.

URL: For product information https://www.diagnosys.com/en/