What methods have you seen used in gathering information needs in organizations? How was the method used and was it successful?
Ans)Data collection usually involves:
- Direct interaction with individuals on a one to one
basis
Or direct interaction with individuals in a group setting
- To gather information, data collection methods are time
consuming, therefore data is usually collected from a smaller
sample than would be the case for quantitative approaches -
therefore this makes qualitative research more expensive.
- The benefits is that the information is richer and has a deeper insight into the phenomenon under study.
- Methods of collecting qualitative data
Individual interviews.
Focus groups.
Observations.
Action Research.
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