Question

You currently work for the development department of Sunny Manor Nursing and Rehab Center. Sunny Manor was once a privately owned small skilled nursing home in Sunny Beach, Florida until it was sold 6 years ago to a larger group of investors known for buying older nursing homes and developing them into larger more modern skilled nursing and rehab centers. Sunny Beach itself is a small retirement community close to larger beach towns. Most of the residents are 55 years or older, and there is a growing population of 70+ retired adults. However, the city is known for being technologically advanced for a retirement community. In fact, the city has a popular social media page followed by many residents and a very popular online newsletter that can be accessed through most social media programs. Also, 5 years ago, a brand new hospital opened just outside of Sunny Beach. This brought some the top physicians and surgeons in the state to the area. Sunny Manor recently finished a major renovation, updating the previous long-term-care wings and adding a new wing with 20 new rooms. The new wing is solely dedicated to sub-acute rehab services, and the facility also added a new updated therapy room with an expanded therapy staff and modern high-tech equipment. After working in care coordination and admissions for the past several years, you have been promoted to the development department and tasked with marketing the new facility. The goal is to build a stronger relationship with the discharge staff and physicians at the new hospital and expand a broader reach to the community. The first step is for you to analyze and research the changing community and develop a marketing proposal for your boss, the director of development, on how to best connect with the community of Sunny Beach and increase referrals from the new hospital.

For this task, develop a summary marketing proposal on the above scenario that includes the following elements include introd references. This should be in your owns word 350 word count explaining the following question that provide

4. Provide details on how ongoing research into the community will help Sunny Manor stay ahead of the competition and well connected with community. Consider concepts in monitoring the changing demographics of the community and growing health care sector.

Answer 1

To strengthen the community among people network with information,skills, support will build better connection and stronger relationships..make strong ties with your co-workers..it helps improve personal relationship and support..it provide better foundation for the community.. strengthen your weakties have interaction with unknown people it can increase the size of network..

Have a customer interaction and support,use social media tools and strategies to implement procedure and delivering effective results..Assess the current situation and reorganize it..Address the obstacles with broader community,benchmarking current position, sunny manor beach should well connected with community..

Target for audience like demographic and see for customers type based on the services.. Action plan in marketing channels support social network..make timeline to implement the strategy..

Hospital and health system need more relationship to complete the Patient needs...health care professional and adequate staffing can help patient and their issues.technology improvement health care workforce, socioeconomic concern for lack of insurance and less service make issues on health care sector... cultural and religious diversity will focus on population care needs..