Question

You currently work for the development department of Sunny Manor Nursing and Rehab Center. Sunny Manor was once a privately owned small skilled nursing home in Sunny Beach, Florida until it was sold 6 years ago to a larger group of investors known for buying older nursing homes and developing them into larger more modern skilled nursing and rehab centers. Sunny Beach itself is a small retirement community close to larger beach towns. Most of the residents are 55 years or older, and there is a growing population of 70+ retired adults. However, the city is known for being technologically advanced for a retirement community. In fact, the city has a popular social media page followed by many residents and a very popular online newsletter that can be accessed through most social media programs. Also, 5 years ago, a brand new hospital opened just outside of Sunny Beach. This brought some the top physicians and surgeons in the state to the area. Sunny Manor recently finished a major renovation, updating the previous long-term-care wings and adding a new wing with 20 new rooms. The new wing is solely dedicated to sub-acute rehab services, and the facility also added a new updated therapy room with an expanded therapy staff and modern high-tech equipment. After working in care coordination and admissions for the past several years, you have been promoted to the development department and tasked with marketing the new facility. The goal is to build a stronger relationship with the discharge staff and physicians at the new hospital and expand a broader reach to the community. The first step is for you to analyze and research the changing community and develop a marketing proposal for your boss, the director of development, on how to best connect with the community of Sunny Beach and increase referrals from the new hospital.

For this task, develop a summary marketing proposal on the above scenario that includes the following elements include introduction and references. This should be in your owns word 350 word count explaining this question.

3. Develop a plan for communicating with the community better through social media by connecting Sunny Manor to the residents of Sunny Beach through digital marketing.

Answer 1

Many seniors have no family to take them in and thus live out their days alone.They rely on nursing homes for getting essential care and support for physical as well as mental health.

Planning and analysing the needs are always necessary for executing a plan. So first a well-structured marketing proposal should be made which will be essential for growing any type of business and to ensure the quality service.The proposal should consist of target population, how to communicate with them, and how to continuously measure the outcome of the quality service provided . The proposal should also contain the ways and plans for retaining and acquiring newmclients . A complete marketing proposal will be the blueprint for executing the plans to improvise the service and attain the goal.  Tracking, reporting and performance management are very necessary strategies for successful execution of the marketing proposal.

As it is said ,The service provided is a new and improved, high-tech nursing home in Sunny Beach, Florida. Also the city is noted for being technologically advanced for a retirement community; therefore, the new facility competes very well with other surrounding nursing homes. The aim is to ensure quality patient care and caregiver satisfaction, excellent patient safety, and business expansion (e.g. recruiting well versed physicians and other supportive technicians). The updated high tech equipped facility has a broader potential in providing senior healthcare in numerous ways. The new facility offers plenty of rooms, complete with long-term care wings ,also highly equipped which may help in decreasing the nosocomial infection rates to minimum. If there are plenty of facilities emergency room/hospital stay expenses may also get lower. More options are available in the facility as their needs begin to become too much for their children and caretakers to handle . More number of rooms gives the seniors a place to stay home alone or with relatives is no longer an option. More rooms in turn allow the retirees to stay or return to the facility in high rate. If the care is high quality with collaboration of local top notch physicians & excellent support staffs,the retirees will have access to superior healthcare and rehabilitation services hereby increasing their quality of life and overall well-being including mental health which feels very essential at old age. At last but not the least , being technologically advanced and equipped the new facility will be able to connect with the community, same time offer seniors the opportunity to learn technological skills which can improve overall mental health and open lines of communication between them and their families.