Many savvy small businesses are
affiliating themselves with charities to market their businesses.
Not only is it a primary means for developing a powerful network
but also it helps others in the process. People like to associate
themselves with businesses that support causes, which help
disadvantaged people in a meaningful way. Don’t think that
charities are oblivious to your motivations. Most charities today
understand your secondary purpose for participating in charities
and are experienced at helping you receive a return on your
charitable investments.
Few ideas for charity as advertisement strategy in Business:-
Sponsor or co-sponsor a charitable event. This is
the most standard idea on the list, but it's a good one. Having a
booth or tablecloths or really anything with your brand, in
addition to having your name on the sponsors list, is great for
brand recognition. This is especially true if your brand is somehow
related with the event - sincerely or comically - like a doughnut
shop sponsoring a marathon.
Donate your product or service to a charity
auction. Everyone loves an auction, silent or otherwise.
Make your business part of the excitement! Everyone in attendance
will get to hear about your product or service being offered from
the auctioneer (or in writing if it's a silent auction) and hearing
people bidding on your item will make those unfamiliar with your
business think you must be pretty great.
Collect donations at your location for a charity.
Sometimes called 'embedded giving' this is a very effective
collection method because people are already spending money on
themselves and feel more inclined to be charitable as a result.
Partner with a local charity (or national organization if you
prefer) and ask guests when they check out if they'd like to donate
an additional dollar for a cause. The benefit to your business? Not
only does it help customers associate your brand with philanthropy,
you will also be mentioned in the charity's press releases - "XYZ
Business raised $25,000 for our cause!"
Host an event that gives proceeds to a cause. A
great example of this is RSVVP, a program in central North Carolina
where participating restaurants give 10% of their profits on a
designated day to a local food charity. RSVVP has a lot of brand
recognition of its own, so the participating restaurants benefit
from that, in addition to being listed in all the online and
printed materials for the event.
Collect physical donations at your brick-and-mortar
location. Find out if any of your local charities will be
hosting a food or clothing drive this holiday season and might be
interested in setting up a drop-off spot at your location. They
will publicize the name and address of your business for you, and
the people who come in to drop items off will likely stick around
and do a little holiday shopping.
Donate your space for a charity event. After you
close your doors for the evening, or before you open them for the
day, why not let a charity use the space you're already paying for
bring in some folks for an event? In-kind donations like these are
a great way to get involved, do something good, and bring new
people to your place of business at little to no cost to you.
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