Question

The catalog you recieve from a large apparel store, displaying their new summer collection, is an example of ________ marketing.

a. buzz

b. direct

c. virtual

d. word-of-mouth

e. interactive

Answer 1

The direct marketing is defined as where customer is directly contacted by the company.

In other words, direct marketing, no middlemen, no wholesalers or retailers are involved.

Company directly contacts customers, inform about their products and services.
The above example also states same thing. Buzz marketing implies creating word of mouth publicity using social media platform.

virtual marketing implies using online medium where customers are contacted through emails, blogs, social media etc

Interactive marketing implies one to one marketing to study consumer tastes and preferences.

So correct answer is : " direct marketing"

Answer : b : Direct Marketing (Thumbs up please)