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Calculating the Ideal Spot To calculate where the ideal spot is in each round, start with the segment center in the table below and then adjust for the offset. These offsets represent the distance from the center of the segment to the ideal spot. The activity practices how to calculate the ldeal Spot using information in the Industry Conditions report. Looking at the table below for Round 1, the Low End segment center hasa Performance (Pfmn) specification of 3 and a Size specification of 17 Now we look at the bottom of the table to see how much the ideal spot is offset from the center of the segment, and we see that the Low End ideal spot is offset by -0.8 for Pfmn and +0.8 for size Segment Center by Round Traditional Low End High End Performance Size Round Pfmn Size Pfmn Size Pfmn Size Pfmn Size Pfmn Size 5.0 15.0 2.5 17.5 7.5 12.5 8.0 17.0 3.0 12.0 5.7 14.3 3.0 17.0 8.4 11.6 9.0 16.3 3.7 11.0 6.4 13.6 3.5 16.5 9.3 10.7 10.0 15.6 4.4 10.0 7.1 12.9 4.0 16.0 10.2 9.8 11.0 14.9 5.1 9.0 Offset 0.0 0.00.8 +0.8+1.4 1.4 1.4 1.0 1.0 1.4 0 So, we can calculate that the Round 1 ideal spot for my product in the Low End segment is Center Offset Ideal Spot Pfmn: 3.0 17.0 0.8 2.2 Size +0.8 17.8 Use the segment centers in the table above to calculate the new ideal spots for the segments. Once you have successfully entered the correct ideal spots for Rounds 0 and 1 (the green cells), the rest of the table wi in automatically. If you have entered any answers incorrectly, a red line should appear in the cell.

Traditional Low End High End Rnd Pfmn SizeRnd Pfmn Size Rnd Pfmn Size 0 8.9 11.1 10.2 15 14.3 13.6 12.9 12.2 18.3 17.8 17.3 3.2 16.8 16.3 15.8 15.3 14.8 14.3 0 1.7 15.7 1 2.2 1 9.8 6.4 2.7 7.8 8.511.5 9.2 9.9 10.69.4 10.7 9.3 11.68.4 12.57.5 3.46.6 14.3 5.7 5.2 4 16.13.9 3.7 4.2 4.7 4 10.8 10.1 5.2 5.7 Performance Size Rnd Pfmn SizeRnd Pfmn Size 16 10.6 9.6 8.6 7.6 6.6 5.6 0 9.4 1 10.4 15.3 1.4 14.6 12.413.9 3.4 13.2 4.4 12.5 1 4.7 5.4 6.8 7.5 82 4.6 8.9 9.6 16.411. 3.6 74 10.4 2.6

Demand Analysis Calculating Market Demand The Industry Demand Analysis will help the Marketing and Production Departments understand future demand. Marketing can use the total demand for each segment as it creates a sales forecast. Production can use the results when making capacity buy and sell decisions You will need: The Segment Analysis reports (pages 5-9) of the Capstone Courier for Round 0 The Industry Conditions Report. At the top of each Segment Analysis page you will find each segments statistics (see example below). The top line is the total demand for the segment for last year (the Courier reports last years data). The fourth line tells you next years growth rate for the segment To find out the coming years total demand, simply apply the growth rate to last years total demand For example, in the High End segment and next years Next years demand is calculated as A P High End Segment Analysis Canalysis on the left, Total Demand is 2554 growth rate is 16.2% High End Statistics Total Industry Unit Demand Actuall Industry Unit Sales Segment % of Total Industry 554 follows: 2,554 11.2% Total demand 2554 Next Years Segment Growth Rate 162% The above growth and demand figures are for Growth 16.2%) (Total Demand x 414 example only. Your industry growth rates and demand may differ, but the process to calculate next years total segment demand is identical. Total Segment Demand next year (rounded to nearest whole number) 2968

Industry Demand Activity For your purposes, complete the form below with the average scenario. Assume the Round 1 growth rates will continue into the future unchanged. This will give you some idea for potential market size. If you have time, try a worst case and best case scenario for Rounds 2 through 8. For worst case, assume, say, half the growth rate. For best case assume, say, 1.5 times the growth rate Use the information in the Courier to calculate the Round 1 demand for each of the segments. Once you have successfully entered the correct demand for Rounds 0 and 1 then the rest of the table will fill automaticallv Incomplete Traditional Low End High End Rate Rate Rate Rnd Demand (%) Rnd Demand (%) Rnd Demand (%) 0 Performance Size Rate Rnd Demand (%) Rate Rnd Demand (%) 0 0 3 3

This is a capsim simulation.
the first part is already been answered.
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