Who are the target audience for American express Gold card, Chase Sapphire Reserve and Citi Double...
Who are the target audience for American express Gold card, Chase Sapphire Reserve and Citi Double Cash Card?
Homework Answers
The target audience for the American Express Gold Card are those millennial consumers who spent a lot on the purchases in the super market and in restaurants. The focus of the card completely is on food and travel.
The Chase Sapphire Reserve also targeted those who prefer to travel more. Travel and dining perks was offered and more people who went for adventurous travel owned it.
The target audience for City Double Cash Card are those who do not spend the amount needed in order to get the benefits of the card. They rewarded the customers by giving a cash back when they bought the goods.
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Who are the target audience for American express Gold card,
Chase Sapphire Reserve and Citi Double...
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Respond to the following prompt with your original
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Is the WACC an estimation of the real cost of capital(explicit
cost of money) or an opportunity cost tied to a particular decision
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discuss this question or utilize your own points.
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