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4) How do you think the cost structure of online advertising compares to the cost structure of print advertising? 5) Which pr
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Answer #1

Note – As per honor code we are entitled to do one question out of given three. So I am doing the first one.

The cost of online advertisement is less than the print advertisement. The one time cost of print adverting can be costly enough because print advertisement requires materialistic things to display the feature of the product. Thus, the cost of material used in printing makes print advertising more expensive. On the other hand, online advertising does not require any physical material to display the features of the product. Moreover, online adverting (advertisement on television, internet, etc.) reaches to mass public but print advertising does not reach the mass public.

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