Service: Kroger Clicklist
describe how the customer market for this type of service is segmented.
identify the segment that is being targeted
describe the positioning strategy for the service
Answer : Kroger click list is the service provided that is related to on- line grocery available with them at there door step.
The customer market has been segregated in a systematic and and logical manner as in order to attract many customer which are in hurry and no time to purchase grocery items.As per my view, the market has been segregated on the basis of geographical segmentation and behavioral segmentation have been characterised in them.
The behavior of the consumer towards purchasing grocery has been characterised. Some consumers are needed large variety of items from purchasing a bulk stock where as it depends upon consumer income and availability of time which item they want to purchase maximum.
Positioning strategy means that to place the product in best possible manner. Need based positioning strategy means that to place a product in such a manner that it provides an effective and logical result in a systematic manner.The main purpose is to place the product as per the requirements and norms of the customer.
Service: Kroger Clicklist describe how the customer market for this type of service is segmented. identify...
Chapter 4 Objectives 1. Describe customer service strategy and its relationship to a SWOT (strengths, weaknesses, opportunities, and threats) analysis and a strategic plan. 2. Connect the importance of data warehousing to the efficiency of a customer relationship management strategy. 3. Identify the major components of a customer service infrastructure. 4. Discuss the changing role of CSRs as it incorporates additional marketing and sales activities.
1. What is Hospice's market segmentation, Target market, and market positioning? 2. How can Hospice segment, target, and distinctly position their service in the health care marketplace.
o Define the core benefit offering of each company; o Describe the target market as evidenced by the website; o Identify how the core previously defined might differ between the market segments; o Describe how each company might manage service quality; o Ascertain if and how each of the respective companies manage customer satisfaction; o Describe how each company uses their website to manage the intangibles of the service; o Describe how each company manages their customer expectations; o Describe...
9) Why and how do businesses segment their markets? Identify a product where you believe your own demographic is targeted as a primary customer.
Describe segmented information, and explain the way in which companies determine segments. Identify at least three (3) advantages and three (3) disadvantages of segmented financial data. Give your opinion on whether or not the advantages outweigh the disadvantages.
Product: Apple ipone, Write a one-page summary that answers the following four questions. 1. Which customer market segments (groups) are being targeted? 2. How does the marketing of the product or service target customers based on their behavior? 3. Of the segments being targeted, which groups do you believe offers the most capacity for growth and profit, and why? 4. What competition is the product or service facing in these most valuable segments?
This assignment is meant to help you survey the business community to identify how Home Depot handles Customer Service resolution and how they measure their effectiveness. You are to gather as much information as possible whether through online inquiries, face-to-face interviews or calls to a corporate or regional manager. Elements to consider: 1. What type of questions are being asked? (if it is a survey online or customer comment card) Include examples with your report for show and tell 2....
hiw I make assignment on this 1. Identify a primary target market for the tentree brand in the Australian market (Assignment 2) 2. Determine tentree's competitive advantage differentiation) and develop a positioning strategy. (Assignment2) Marketing Strategy Plan The focal brand for the Assignments 2 and 3 is tentree. 10 tentree Source: https://www.tentree.com/ Figure 1: tentree logo https://www tentree.com (Assignment 3) Assignment 2 Requirements. Segmentation, Targeting, Differentiation Positioning Strategy (20%)
Summarize the key product/service offered by Chick Fil A, including the role of the customer service department or direct service required to make a sale to the customer. Create and defend a diagram or flowchart detailing the service delivery process. The chart should clearly identify each contact point (e.g. frontline employee, supervisor, delivery, etc.) before, during, and after the purchase. Your defense of the diagram should detail the role of each contact and assess why each role is critical to...
Describe segmented information, and explain the way in which companies determine segments. Identify three (3) advantages and three (3) disadvantages of segmented financial data. Give your opinion on whether or not the advantages outweigh the disadvantages. Outline the manner in which Verizon segments its financial data. Suggest key actions that Verizon’s management can take in order to improve the company’s segmented financial data.