What are some of the challenges organizations face in sustaining the results of their strategic planning efforts? What techniques are some organizations using to address these challenges?
Ans) Strategic planning is one of the most challenging – and exciting – exercises an organization can undertake.
- Strategic planning allows an organization to make fundamental decisions or choices by taking a long-range view of what it hopes to accomplish and how it will do so.
- A strategic plan is built on a thorough analysis of the organization’s existing structure, governance,staff, program or service mix, collaborations, and resources (financial, human, technical, and material).
- Usually, developing strategic issues is best carried out in
small groups focusing around a
specific set of strategic organizational concerns (e.g., resource
mobilization and sustainability,
program development or expansion, strengthening the institution,
improving outreach and community participation or advocacy,
networking or coalition building, etc.). Participants should also
use all of the tools they have developed during planning—such as
the environmental analyses, the SWOT, and vision of success—to
identify the most pressing strategic issues.
In identifying strategic issues, one should:
☛ Describe the issue completely and accurately.
☛ Discuss the factors (mandates, mission, and internal or
external
environmental features) that make the issue strategic.
☛ Discuss the consequences of failure to address the issue.
☛ Make sure that the statement of the strategic issue includes or
provides
useful clues about how to resolve the issue.
☛ Recognize that strategic issues can be about addressing problems
but
also about capitalizing on opportunities.
☛ Focus on what is truly important.
☛ Focus on issues, not answers.
☛ Always frame the strategic issue as a question.
Here are some examples of strategic issues:
☛ What business should we be in?
☛ How do we ensure an adequate financial base to
fulfill our mission?
☛ How do we reorganize and manage the agency in
order to fulfill our mission effectively?
☛ How do we influence public policy at national and
provincial levels to ensure an enabling climate for our
services, programs, or priorities?
☛ What should our role be in meeting the increasing
needs of our community?
☛ How do we ensure quality of care or build capacity in
clinical and community settings?
☛ What is our role in ensuring community participation
in planning and systems development?
☛ How can we attract and retain more qualified staff?
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