Question

Please write detailed (with headings) and original answer.

We get it, life is about communication and so is business. To that end, are there systematic steps a company can take to avoid bad press associated with "selling"? Go on to discuss the ethical overtones associated with business promotions that center on being persuasive. Make sure to uncover real examples and discuss methods a business can employ to avoid potential public relation disasters.

Answer 1

Ethical marketing does not signify a plan in & of itself, but offers instruments for firms to assess the marketing strategies they utilize in the present, past, and future. If a firm decides that an ethical marketing strategy can augment its profits or better its public image, it can undertake steps to revise its prevailing marketing. In few cases this involves minor modifications; in others it will need a totally new ad campaign.

Any ethical marketing endeavour will start with a careful analysis of the firm, its consumers, and the markets it functions in. Ethical marketing has several benefits, but few firms would undertake an ethical marketing strategy if it lessens profitability. Careful research is the best approach to predict the impacts of a modification in strategy. If ethical marketing works out to be cost prohibitive, most firms will abandon the endeavour.

A firm will then decide which facets of its advertising to execute in ethical ways. The domain of ethics is extremely abstract. What’s right to one may be improper to another. Marketing professionals must reach a consensus about how they desire to deliver their campaigns. They might decide to concentrate on making honest claims/ preventing marketing to children/ falsely criticizing rivals. A delicate balance should be struck between the genuineness of the ad campaign & its capability to persuade the consumer.

Ultimately, ethical marketers have to make tough selections about how to leverage the capital of their ethical decisions. For most firms, the simple know-how that they’re doing the right thing will not be a sufficient motivating factor. Ethical marketing usually highlights the ethical choices a firm has made to enhance their public reputation. This can be an effectual way to connect with consumers, however it runs the risk of appearing self congratulatory as well. Any endeavour at ethical marketing has to balance a firm’s self interest with their social accountability.

One firm which exemplifies the spirit of ethical marketing is The Body Shop, a global chain of bath & body outlets. Since their very inception they’ve been committed to treating employees fairly, preventing animal testing, utilizing organic products, & promoting fit body images. These values are usually at the core of their marketing efforts. The ethical nature of the firm is highlighted as an approach to differentiate themselves from their rival firms in the cosmetics sector.