Question

How do the freeze and unfreeze model help minimize disruption?

Answer 1

Organizational change refers to the transition of the organization from its current state to future change. The change is done to the organization in order to make it more innovative and competitive so that the organization can meet its short-term and long-term goals. It is very important to prepare for change in order to achieve the desired goal effectively and to overcome the resistance of people, process, organization, society etc. Hence it is very important to communicate change effectively.

The Lewins's change model descibes how to influence people to accept the change and how to make change successful. There are three stages. They are:-

Unfreezing - This is the initial stage and the most important one.This stage generally focuses on preparing oneself or others to come out of the comfort zone. It is important to make them understand the neccessity to change and how it will benefit them in the long run.

Change - This is the transition stage where the process of change takes place. this stage is the toughest one where the individual will experience the difference due to change. In this stage, people will learn about the learn and understand the change process. They will be stressful and anxious.

Freeze - This stage is also called refreezing. In this stage, the customers will establish stability once the change has been made. The people will accept the change successfully and it will become the part of their life. People will be in their comfort zone again and needs to be ready for next unfreezing stage.

The elements that need to be considered when communicating change are:-

• To be clear and honest about the change that is going to take place and the reason for the change.
• Sharing information as soon as possible
• Explaining effectively about the process of change and how it will take place.
• Making a two-way communication channel and answer questions and resolve the doubts of employees about the change process.
• It is important to understand the emotional impact the change may bring throughout the organization and acknowledge them appropriately.
• Informing everyone about the positive aspect of change and it can benefit employees and organization.