Question

List bullet points about iPhone latest marketing problem

Answer 1

iPhone is a global status symbol in smartphone market. Customers prefer it due to many strong features but it has many emerged marketing problems. These can be headed as ,

1) Fail to meet all technological requirements of different segments of customers.

2) Price stability is major challenge across the global markets. The same phone can be purchased in Thailand in $ 1500 but it may be costly in Indian market .

3) iPhone has shifted to more common categories of smartphone.

4) Problem of supply due to Corona like virous in Chinese manufacturing area.

5) Changing preferences of young professionals about a particular technological brand.

6) Other brand's posed challenges like comparatively less price but almost double quality and features .

7) Lack of its own exclusive distribution so price parity may be a challenge