Would you recommend any adjustments to the Retail Relay company social media marketing campaign?
Social media marketing campaign in current times involves running campaigns and gaining customers using social media sites. Social medium will comprise of social networking websites or Mobile phone based sites and applications. Retail Relay can set up Facebook or media sites and attract customer attention through social media. Suppliers are already using the Retail Relays phone applications to enter product inventory information. So we can provide a strategy for engaging in Social media marketing. Currently with the email promotional material, Retail Relay can use coupons in its email confirmation when an order is placed by a customer to increase retention rates. Customer should be able to click on a link where they can order with the coupon and have a chance of tracking the conversion. Email Transaction marketingi2would be something that Retail Relay can start considering in its strategy and would be the first easy step to get the customers “over the hump” when they make the first order, it will be easier to convert into a second purchase and more. Retail Relay does this now one day prior to the order date to serve as a reminder and also to send special promotional information.
Facebook based social marketing is definitely the next strategy and we can track news, events, suppliers, promotions all in one place. We could also get into display advertising and all the options that Facebook currently offers, where you can run promotional events and cover the realm of Search Engine Marketing( Pay per click, Cost per impression, Search analytics, and perform web analytics)as well. Retail Relay already has a wealth of information on customer ordering patterns and purchase order metrics and uses that in its expansion to target larger audiences. However the costs of SEM can easily run into 100’s if not 1000’s of dollars and we have to weigh the Return On Investment (ROI). Retail Replay has a lot of advertisements from Farmers and handles produce and farm raised poultry, eggs and meat as a major item it delivers. So the Facebook can carry related information and provide farm visits, site updates and personalize the supplier’s information, entering into partnership.
Retail Relay works with Employers in Charlottes ville and promoted the company within its initial years of operations. This can be used however in Mobile and also in Social media company website within employers in different locations it’s trying to expand,for instance Richmond. In this context, Retail Relay can work on Affiliate marketing as their suppliers stores, local vendors and business can be tapped into for increasing the customer base. They can work on advertising costs and more revenue sharing with the suppliers as opposed what they have now which is 15% to the Retail Relay store, if they are able to advertise within the supplier’s base with coupons.
Would you recommend any adjustments to the Retail Relay company social media marketing campaign?
Please review the Retail Relay (Chapter 12) case of the Cutting Edge Marketing Analytics textbook and answer the following questions: 1.. Would you recommend any adjustments to the company’s social media marketing campaign? 2. Should Retail Relay move forward with the Richmond expansion?
Which of the four social media user types identified by the Social Technographics Score would you classify yourself as? What would this mean for marketers targeting you? Find an ongoing social media marketing campaign. Assess the components of the campaign in terms of whether and to what extent it offers participation route for the Social Technographics segments. How could the campaign be improved to better engage people of varying levels of social media involvement?
how would you recommend that tyler use social media in the period leading up to the grand opening? what types of messages would you post?
A campaign here in United States Identify a social media campaign for a favorite brand and describe: What does the company invite you to do? Do they invite you to engage your network and if so, discuss how?
YOU CAN PICK ANY MARKETING CAMPAIGN YOU WANT Think about a marketing campaign that you have seen for a pharmaceutical product (prescription or over-the-counter). What was the product being marketed and where and when did you see the marketing campaign (TV, internet, etc)? What was the key slogan or message of the marketing campaign? What marketing strategy was being used (i.e. many times improved quality of life is depicted by showing the person taking the drug having a perfect, happy...
1. Write about one of the most creative/successful social media marketing campaigns in Saudi Arabia. Give the reasons behind their success? 2. Provide an example of social media marketing campaign in Saudi Arabia that failed. Why did the social media marketing campaign fail? And what can we learn from them?
1. Write about one of the most creative/successful social media marketing campaigns in Saudi Arabia. Give the reasons behind their success? 2. Provide an example of a social media marketing campaign in Saudi Arabia that failed. Why did the social media marketing campaign fail? And what can we learn from them?
topic:- SOCIAL MEDEIA MARKETING * no hand writing *the answer must be unique not copied "plagiarized" Write a report discussing the following points: 1. Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2019). ▪ Give the reasons behind their success? ▪What is the added value of this marketing campaign for the company/organization? 2. Two social media marketing campaign in Saudi Arabia that failed (Last two years). ▪ Why did the social media marketing campaign fail?...
MKT235 SOCIAL MEDIA MARKETING 1) Do you read any blogs on a regular basis? Which ones and why? 2) Do you think blogs are an effective promotional tool? Can companies use blogs to increase business? 3) What search engine do you use and why? How would you advise a client asking for advice on how to place in the top five search engine results.
Have you ever participated in a social media campaign like "share a Coke"? If so, how did your participation in the campaign impact your purchase decision.