Question

MKT235 SOCIAL MEDIA MARKETING

1) Do you read any blogs on a regular basis? Which ones and why?

2) Do you think blogs are an effective promotional tool? Can companies use blogs to increase business?

3) What search engine do you use and why? How would you advise a client asking for advice on how to place in the top five search engine results.

Answer 1

Yes, I read blogs regularly. Medium is an online publishing platform where both amateur and professional post. I specifically follow Jennifer Young on Medium. She is a writer, editor and historian. She writes about radical women, race and culture in America, and New York City history. She writes beautifully and her words are backed up by facts.

Well, blogs are an effective promotional tool. A lot of people follow blogs be it beauty blogs or gadget. Whenever people think about buying a product, the first thing they do is read its reviews. These reviews have a great impact on the consumers' decision. The bloggers sometimes provide links in their blogs. The readers follow up these link, hence their promotion.