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Describe how discounts create mood inductions.

Describe how discounts create mood inductions.

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Answer #1

Customers think they are smart shoppers when they get a good deal. They feel good when they get something for a price that is better than usual. The experience is about feelings of happiness, pride, appreciation, confidence, ect., not about money. Example is comparing two vacation packages. One is $399 and the other is $499 with $100 off. The customer feels better about the one with the deal because they think they are finding a better deal by getting the discount even if it is the same ultimate price as the other one.

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