Question

Discuss the role of ambiance and atmosphere. How have the merchandising strategies of retailers be evolved in the global environment?

Answer 1

Ambiance is the part of Atmosphere but in narrow or specific sense. Ambience is the kind of physical characteristics which is actually created in order to attract the customers. For example, lighting and sounds swings the mood of the customers in the restaurant. The role of Ambience is to enhance the individual qualities of any business which are specific to particular business. It provides the comfortability to the customers. Atmosphere is the whole environment either inside or outside of business place. It covers broader area. It is also a physical trait of the place which used to create an image to attract customers towards the business. It plays important role in the success. Atmosphere and ambience together decide the number of customers to the business.

The merchandising strategies of retailers be evolved in the global environment by the help of technology. Digital media is the medium by which the retailers connect, assort and deliver in the global environment. Technology actually reaches to the retailer’s global environment by providing the connectivity to the retail operations. The mater data management is the process of analyzing the purchases of the customers all way through the allocations. This creates an agile environment that actually supports the global customers.