Question

identify five factors that tend to intensify competitive rivalry

Answer 1

Five factors that tend to intensify competitive rivalry are:

• When competing sellers regularly launch fresh acts to improve their market position and business performance, rivalry intensifies.
• Rivalry is greater in industries where the scale and strength of the rivals are comparable.
• Rivalry in slow-growing markets is intensifying more rapidly. Then switching the brands is less costly.
• Rivalry intensifies when conditions in the market are enticing rivals to use price reductions or other strategic tools to boost unit production.
• If a company is dissatisfied with its position in the market.

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