Question

Identify external environment forces that could influence the marketing strategies and briefly discuss the impact of these forces for industries noted below. (12)

a. Fast-food (6)

b. Mobile phone (6)

Answer 1

ANSWER

The external environmental facotrs can affect the marketing strategy in following manner.

a. For fasst food :

• Huge rivalry from organizations at various degree of market, who are attempting to snatch pie of the market thriugh an assortment of things
• Research yield which may construct a conclusion about the item and influence its business (, for example, information on heftiness, way of life ailments and its associate with quick nourishments)
• Statutory guidelines which may constrain the creators to incorporate a notice/advisery for buyers, that can influence deals.
• Rising mindfulness levels in shoppers, who may search for more advantageous items.

b. For mobile phones :

• Advancement in innovation which makes even the best things outdated inside a couple of year, which needs separation and consistent change in item includes
• Huge rivalry between various equaly able players, which calls for one of a kind approaches to reach and persuade clients.
• Market can be isolated in various portions, and another methodology is required for every last one of these.
• Socio social changes and the job of cell phones in it. This can be utilized in commercial technique to pick up advantage.

Note : if you like my work please give