Question

Our reading lists several paid tools for collecting insights through the Internet.  

• Please choose two for which you may pay to use in your e-commerce activities
• In a two-page paper, explain what the tools are; and how you will use them to drive customers to your business using these tools.
• Cite all sources used on a works cited reference page.

Answer 1

Answer:

Let us take into consideration the following two tools of lead generation for e-commerce business:

1. Pardot

2. One page CRM

Pardot:

Pardot is a marketing automation solution that helps companies in creating more meaningful connections, generate more pipelines, and empower sales to close more deals. Pardot was founded in 2007 in Atlanta and the system initially integrated with a number of constituent relationships management (CRM) tools, including Salesforce. In 2012, Indianapolis-based Exact Target acquired Pardot and was shortly thereafter acquired by Salesforce, the world's number 1 CRM. There are large numbers of companies that uses pardot as a tool for generating lead for their business; to name few include Twenty Eight. Inc., Neo Sphere SAS, Burroughs, Inc., etc.

Pardot can be used for e-commerce business for tracking the numbers of visitors over the e commerce site, hosting and tracking marketing files, getting real time sales alert, automatically assigning leads to the sales representatives, nurturing leads with drip marketing, using progressive profiling, creating personalised experiences with dynamic content, etc. Thus, pardot helps business in optimising and automating the marketing scheduling process of the various activities that were cumbersome for managing manually.

OnePageCRM

OnePageCRM is an action-focused CRM that helps sales teams from small and medium-sized businesses follow-up with their leads through completing sales actions. The app is built on the Getting Things Done (GTD) productivity principle and has a unique Next Action sales method at its core. It works like this: the moment you complete a sales action (say, send an email or forward a quote), the system pushes you to set the next one. This way, a contact doesn’t leave the sales cycle until it’s truly closed, and nothing slips through the cracks. OnePageCRM keeps the product agile, effective, and efficient, performing a range of functions from contact management to sales reporting, ensuring that leads and prospects are constantly being moved through the sales process for a successful win. Thus for e-commerce business, one can use this application to maximise their sales of the products and attract more number of customers by maintain customer relationship strong.