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A companys unique selling proposition (USP) is: Select one: a. A way to drawing attention to the unique product or solutions

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A company’s unique selling proposition (USP) is a way to draw attention to the unique products or solutions they provide. USP projects the aspects based on which the company’s offerings are different from competition. Various companies use USP in their marketing slogan, so as to attract the attention of consumers to the unique features of their offering.

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