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How does the Freudian theory affect consumer behavior, as well as the decisions that are related...

How does the Freudian theory affect consumer behavior, as well as the decisions that are related to the marketing function?

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Marketers have attempted to utilise the psychoanalytic theory to consumer behavior. A significant application is using Freud's inputs to build brand image. If a brand can engage to a sincere wish, vision, drive or some entertainment from life, then customers may associate a brand or particular line of products with a passion. This is how the Freudian theory affects the consumer behavior.

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