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Manchester United Soccer Club Nicolette Larson was loading the dishwasher with her husband, Kevin, and telling him about the

As Kevin poured a glass of water for the two aspirin Nicolette was about to take, he tried to comfort her by saying that orga

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Specific- The clear objective of MUSC was to generate additional revenues for refurbishing and expanding the number of soccer fields at the Rock Rimmon complex.

Measurable- The aim was to generate around $50,000 to &70,000 from the tournaments.

Attainable- The rapid growth in youth soccer made it possible to generate funds from summer tournaments.

Relevant- The objectives were aligned with MUSC’s strategy for providing financial support to players and organize soccer tournaments.

Time-based- The aim was to raise the funds before the arrival of summer during which the soccer tournament would be hosted.

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