Question

Passage below require critical analysis and breakdown

The power distance index is a measurement of how much the less powerful members of a society view and accept the distribution of power within their society. The higher the PDI value, the more accepting of authoritarian control the less powerful members are. A lower PDI value would indicate that members of the society lean more towards equity and are more like to share their opinions and ideas (How to sell, 2013).

Countries that have a large PDI value tend to have larger gaps between the wealthy and the poor, and they are also more likely to have a more centralized power structure with the government holding most of the power (How to sell, 2013).

When marketing in countries with large PDI values, a marketing manager will need to recognize how the society views accepts the distribution of power in their country. They would also need to understand the distribution of wealth based on the PDI value, as they will be working to develop a campaign that will lead to successful distribution. Recognizing that members of a society with a large PDI value are accepting of those in power making most of the decisions, the marketing manager would need to determine who the customer is and target that audience. For example, if the government oversees acquiring all the goods for a country, then there is not much point in marketing to the people. The manager would also need to be mindful of pricing in this market. A higher PDI indicates a wider gap between those that have money and those that do not. If the marketing manager wants to attract a larger portion of the population, they will need to be mindful of the wealth gap and set their prices lower (How to sell, 2013).

They can also take advantage of the larger PDI and work it to their advantage by engaging the consumers with ideas and imagery that they hold dear and relate to. For example, a marketing campaign could enlist people of authority in society to endorse the product. Since the less powerful in the society are used to decisions being made by those of higher status, having someone of authority endorse the product would give it a stamp of approval and help sell it (How to sell, 2013).

Answer 1

The above mentioned passage can be broken down into four important and distinct parts. The first part demonstrating the basic concept of Power Distance Index and what it signifies. The second part of the passage tries to explain how the concept of PDI can be practically applied to a scenario and what data it represents or what results it leads to, for example who will hold most of the power. The third part specifically reflects on how that data can be interpreted in a given situation and what meaning does ot intend to provide. And the final part of the passage extends to describe how can this concept be used to produce best results and concludes the idea by small recommendation.

After undertaking a critical analysis of the article, it can be said that the article revolves around the sole concept of How To Sell Product through demonstrating the concept of Power Distance Index to provide an understanding about how PDI helps to measure the acceptance of distribution of power within the society by different members of organization and how that is linked to selling of product.

The article focus on explaining high and low PDI signifies the degree to which the less privileged members of society are willi g to accept the way in which power is distributed. It enhances the understanding by quoting an example of a country where if PDI tends to be high then gaps between the wealthy and the poor will also be more. The article than shifts its focus and attention from a single country to the marketing manager of the business to explain how this idea works for him. It tries to highlight the point that PDI and a indepth understanding about it helps him to develop a campaign that will lead to producing a successful distribution strategy which will consider how the society and it's members (customers) view their position in the society. PDI will enable the marketing manager to be mindful of the wealth gap and thus accordingly try to set prices which will reduce such gap. The article further extends to show the benefits to a marketing manager through undertaking such activities which will help him to sell the products.

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