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current use of research in undergraduate business education

current use of research in undergraduate business education

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The current use of research in undergraduate business education includes the use of the case method, which was traditionally entrenched in graduate programs, but now it has been extended to undergraduate curricula (Bruner, Gup, Nunnally, & Pettit, 1999; Mesny, 2013). For business schools to be accredited they need to offer learning objectives for their students. The Association to Advance Collegiate Schools of Business (AACSB) guidelines require the universities to develop measurable goals. Goals adopted for undergraduates in some universities have that case studies could be helpful (Rose & Delaney, 2007; Kester). For example, the goal of thinking critically and applying elements of critical thinking, identifying options and novel solutions, and comparing among multiple points of view. Case study teaching promotes these goals since students while studying the case study learn to analyze complex, noisy problems while considering multiple viewpoints.

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