Question

Give the Operational CRM of Amazon

Please understand what operational CRM is and then answer and don't copy from the internet

Answer 1

Operational CRM of Amazon involves customers making an Amazon account or registering into Amazon website which is important to buy any products or services from Amazon and is the first step of operational CRM of Amazon which helps in customer data management and helps in target marketing as well. Then the customers browse through the products and services and select whatever they want to buy which is stored in the customer cart. Then the customer makes payment to buy that product or service and Amazon offers a lot of payment options ranging from cash on delivery, NetBanking, credit/debit card, Amazon pay, Amazon pay later etc and the customer can choose whichever payment option is best suitable. Then the customer places the order and expected delivery time is shown to the customer for that order. Then shipment is arranged by the company and once it reaches the customer, the whole purchase cycle gets completed. Amazon maintains record of browsing history and past purcahses of the customers and recommends products and services based on the past purcahses and items browsed, thereby ensuring higher conversion rates.