Personal selling is defined as the process of selling the product to customers by meeting them face to face. The strengths of personal selling include the following;
1. It provides immediate feedback,
2. It is quite persuasive in nature, and
3. It provides complex information to customers about the product.
Therefore, the correct option is (1). All other options are not strengths of personal selling.
Which of the following is a strength of personal selling? 1) Personal selling can provide the...
Integrated marketing communications require a company’s mass-market advertisements, Web site, e-mail, and personal selling communications to all have: - equal portions of the advertising budget - separate marketing objectives - the same target audience - the same message, look, and feel Which best explains why companies often fail to integrate their various communications to consumers? - Historically, consumers have been able to distinguish between message sources. - Communications often come from different parts of the company. - Public relations is...
recent uluing data, which media t8 source is considered the most powerful channel for quickly reaching a large number of people? Print Social Media - Broadcast Media Pamphlets Question 2 (2 points) What is considered one of the downsides of using social media for a health communication campaign? Lack of direct engagement Frequency of use Interacting with specific audiences Individuals being unable to take in information Question 3 (2 points) Saved Which of the following is the social media used...
When writing a sales message in which price is an issue, what can you do to reduce resistance? Check all that apply. Show the price in large units. Delay mentioning a price until after you create a desire for the product. Compare your prices favorably with those of a competitor Stretch the truth to make your product look better What motivators should the action section of your sales message include? Check all that apply. A deadline A satisfaction guarantee A proof of purchase An unauthorized endorsement If you carefully...
1.
Which step of the personal selling process did Sam engage in
when, early in his career, he made in-person cold calls with
professors on various campuses?
Sales presentation
Preapproach
Closing the sale
Generating and qualifying leads
Follow-up
2.
Why is Sam most likely to have a long-term relationship with his
customers?
He lets professors initiate sales visits.
He guarantees the cheapest prices.
He earns customers’ trust and loyalty through one-on-one
interactions.
He closes sales as soon as possible.
His...
1. Which of the following is not a type of drug misuse? Use more pills per day than prescribed Use an "as needed" medication daily for a week or more Stockpile pills Share the pills with other people 2. Which of the following is not a possible side effect of ecstasy (MDMA) use? Hypothermia (body temperature goes too low) Hyperthermia (body temperature goes too high) Nausea O Muscle cramps 3. Which of the following is a TRUE statement? Cocaethylene is...
WHEN 19-YEAR-OLD MICHAEL Dell began selling personal computers
out of his college dorm room in 1984, few would have bet on his
chances for success. In those days, most computer makers sold their
PCs through an extensive network of all-powerful distributors and
resellers. Even as the fledgling Dell Computer Corporation began to
grow, competitors and industry insiders scoffed at the concept of
mail-order computer marketing. PC buyers, they contended, needed
the kind of advice and hand-holding that only full-service channels...
8. How can cognitive bias be harmful to communication? It makes the audience impossible to convince. It can distort people's views of a situation. It allows feelings to overwhelm reason. It causes people to dislike others. It gives the audience a reason to ignore the writer or speaker. 9. Select the item that is not a bias affecting communication: Anchoring Bias Availability Bias Quantitative Bias False Generalization Bias Representativeness Bias 10. In business what is the most important tool for...
2. Which of the following can be inferred from the information in the passage? (Aylogging industry production dramatically increased around 1970.-habrat B. Changes in home design and home heating occurred in the late 1970s. C. The way we tracked chimney swift populations changed in the 1970s. The chimney swift's adaptability was severely hindered around 1970s. . . . In the enn himney cwrifte include the decorintion: large colonies of Chimney Swifts Chimney swifts are small, slender birds that have become...
SCENARIO 1: THE PRODUCTIVITY DIVIDEND DECISION As head of the transmission/distribution group (TD group) in the city's water agency (a government corpora- tion), you have been asked to reduce costs over the next year by a minimum of three percent without undermining service. Your department employs about 300 people who are responsible for constructing and maintaining water lines throughout the city. Although you have an engineering background, the work is complex and involves several professions and trades. Even the TD...
Can you please help me writing a summary for this paper that is
about why Microsoft Excel is bad for statistics?
Thank you !
Microsoft's Excel is the de facto standard for spreadsheet software and is an often indispensable tool for budgeting, financial forecasting and data entry. Like any piece of software, however, Excel isn't perfect. Before you invest in a license, compare the pros and cons to decide whether Excel is right for you. Pro: Data Organization One of...