Question

When writing a sales message in which price is an issue, what can you do to reduce resistance? Check all that apply. 

Show the price in large units. 

Delay mentioning a price until after you create a desire for the product. 

Compare your prices favorably with those of a competitor 

Stretch the truth to make your product look better 

What motivators should the action section of your sales message include? Check all that apply. 

A deadline A satisfaction guarantee 

A proof of purchase 

An unauthorized endorsement 

If you carefully follow the AIDA pattern, your persuasive message will be more effective Read the following persuasive sales message, and answer the following questions.

E-mail and Internet marketing campaigns allow you to make the most of limited advertising dollars while reaching a great number of potential customers. Like traditional direct mail, persuasive messages online can help you attract new customers, keep existing ones, and promote future sales. 

The persuasive techniques used for print messages also work with electronic messages; there are, however, a few key differences. Identify the guidelines for creating effective e-mail sales messages. Check all that apply. 

Make the message short, conversational, and focused 

Do not include color graphics Keep the main information "above the fold." 

Craft a catchy subject line. 

Provide a means of opting out 

Fill in the blank with the most appropriate answer 

Many companies use blogs and tweets to help develop 

Identify an element of a successful persuasive tweet 

Target tweets at notable public figures in the hopes that they will retweet 

To fit in all the AIDA elements, break a longer message into a multi-part tweet. 

Include a call to action to click a link, sign a petition, or follow a related company outlet.

Answer 1

When writing a sales message in which price is an issue, what can you do to reduce resistance?Checkall that apply

Correct answers are :

Delay mentioning a price until after you create a desire for the product.
Compare your prices favorably with those of a competitor.

What motivators should the action section of your sales message include:

Correct answers are :

A deadline
A satisfaction guarantee

The persuasive techniques used for print messages also work with electronic messages; there are, however, a few key differences. Identity the guidelines for creating effective sales messages.

Correct answers are :

Make the message short, conversational, and focused.
Keep the main information "above the fold"
Craft a catchy subject line
Provide a means of opting out

Correct answer : Many companies use blogs and tweets to help develop a positive online presence

Identify an element of a successful persuasive tweet

Correct answer is :Include a call to action to click a link, sign a petition, or follow a related company outlet