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Question 2 (34 Marks) To start your career development immediately after your BBA undergraduate graduation, your first job is
g) Suppose the sales volume of Avon cosmetics products have been flattened out in recent years. To maintain its future divide
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Answer #1
a] NPV of the two projects are calculated below:
Project A:
Year Cash Flow PVIF at 12% PV at 12%
0 $      -1,10,000 1.00000 $   -1,10,000.00
1 $           20,000 0.89286 $        17,857.14
2 $           30,000 0.79719 $        23,915.82
3 $           40,000 0.71178 $        28,471.21
4 $           50,000 0.63552 $        31,775.90
5 $           70,000 0.56743 $        39,719.88
NPV $        31,739.95
Project B:
Year Cash Flow PVIF at 12% PV at 12%
0 $      -1,10,000 1.00000 $   -1,10,000.00
1 $           40,000 0.89286 $        35,714.29
2 $           40,000 0.79719 $        31,887.76
3 $           40,000 0.71178 $        28,471.21
4 $           40,000 0.63552 $        25,420.72
5 $           40,000 0.56743 $        22,697.07
NPV $        34,191.05
Average rate of return:
Project A:
Average annual income = (-2000+8000+18000+28000+48000)/5 = $     20,000.00
Average rate of return = Average annual income/Investment = 20000/110000 = 18.18%
Project B:
Average rate of return = 18000/110000 = 16.36%
RECOMMENDATION:
Per NPV, both the projects are acceptable, as they have positive NPVs.
Per ARR, also both the projects are acceptable as their ARRs are greater than the required
return of 12% [assuming required return = WACC].
But if the projects are mutually exclusive,
Per NPV, Project B with higher NPV is to be selected and per ARR, Project A with higher
ARR is to be selected.
But, since NPV is more reliable for the following reasons, it should be used to rank the
*NPV considers time value of money
*It is based on cash flows
*It can consider risk of the individual projects
*It gives the direct addtion to shareholders' wealth.
b] Projects A & B are in the same line of business and hence the 12% WACC can be used for discounting.
But, as the project is in an entirely new are, the risk would be different and hence the existing WACC
should not be used for discounting. The WACC needs to be adjusted to represent the risk of the new line
of business. If, the existing WACC is used for discounting entirely new business ventures
, it will result in accepting projects that are to be rejected and rejecting projects that are to be accepted.

Projects with higher risk are to be assigned higher required rate of return and projects with lower risk

are to be assigned lower required rate or return.

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