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What are the different strategic approaches to the marketplace? Which strategic approach is consistent with the...

What are the different strategic approaches to the marketplace? Which strategic approach is consistent with the customer-focused marketing concept?

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The different strategic approaches to the market place are customer driven (by focusing only on the customers and their needs), marketing driven (by focusing more on the latest trends ) , technology driven (by focusing organization technical abilities rather product demand) and sales driven (by prioritizing on the product sales). Customer driven strategic approach is consistent with the customer-focused marketing concept. This entails that the customer make a purchase of the product by considering the benefits offered by the product and offering features by the product. This is the way organization stand unique in the marketplace to attract customer and target to sustain the same.

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