Question

Students should note that this is a major work. All sections of the plan must be answered in detail and supported by relevant, quality evidence (i.e. academic references). The Plan must be presented in the correct format and order of the pro-forma plan. The assignment is due two weeks after the break-out session. Criteria for Assessment (You are required to demonstrate the following skills in this assessment) - Understand the concept of the subject matter - Ability to express ideas and data clearly - Ability to express ideas and data concisely - Relevant literature review - Concise strategic analysis Offer relevant scenarios that demonstrate how to overcome the problem inherent in the task Herbal Case Study Two years ago, Majid, the owner of a small herbal company in Abu Dhabi, which he inherited from his father observed something unusual with one of the new painkiller called "Herbal". During clinical trials, Herbal shrunk one type of cancer of a lab rat by 75%. Having made this amazing discovery, Majid took a personal bank loan to spend on refining the new drug and make it more effective to target organ cancers. Last month, Majid made a breakthrough. Results on lab rats showed that the drug is working; it completely cured the liver cancer of one of the lab rats. Now, Majid is ready to try Herbal on human subjects. Working with a financial expert, Majid determined that he needed about AED 3 million to get Herbal ready for additional trials, refinement regulatory approvals, and marketing. Initial conservative estimates project that Herbal would make $2 billion in sales. The profit margin is 100%. Your task now is to help Majid find an angel investor to fund Herbal with AED 3 million.

Question: Make a Business Plan for HERBAL Case Study

1. Business Description

2. Statement of Reslience

3. Marketing

4. Operation

5. Management

6. Financial

7. Critical Risk Analysis

8. Exit Strategy

9.Project Plan/ Time Line

Answer 1

As this is a long question and having 9 points to answer I will be guiding you the first 4 points within this short period of time to answer

Business Description:

• Executive Summary: The Abu Dhabi herbs Ltd. is a herbal medicine developing company producing a different kind of herbal medicines for almost all types of diseases. The well-equipped lab with sophisticated instruments developed a lot of herbal medicines and patented it.We have developed a medicine called "Herbal" which tested on rats in the lab and found a greater success rate in cancer affected zone compression.A further test was carried out and the tests were done to achieve better results.Abu Dhabi herbs ltd. is going to patent the medicine which can be a major breakthrough in cancer medication.

Objective

The objective of first three years include

1. Setting up Lab facilities for new advanced tests on humans of the discovered medicine
2. Conducting test by hiring experts in this area and getting certifications of the tests from third-party government agencies
3. Filing and getting the patent for going forward to commercialize the medicine for availability to market.

Mission

The Abu Dhabi Herbs Ltd. mission is to provide a new breakthrough invention for mankind to provide a better treatment opportunity.

Keys to Success

1. A full proof test and result analysis for the medicine
2. A breakthrough creation in the field of medicine which is almost not penetrated by any other company
3. Commercialization of the medicine which will gain a greater market share in the most vulnerable disease of this era

• Company Summary:

Abu Dhabi Herbs Ltd is located in Khalidiya area and constantly offering different kind of herbal medicines from last 40 years.The company was founded by Mr (any Name) in the year of 1982 in the city and expanded its business to all major cities of Abu Dhabi by the year 1992.

• Company Ownership

The company is owned by Majid the son of the founder.The majority stockholder is (any name)

• Product Variety

The company makes herbal medicine for almost all treatment for body parts.The major market share held by the company in Hair and Skin area.The products are very popular among all and even company exporting its herbal products to Asian countries too.

• The uniqueness of the product.

The recent development of the medicine "Herbal" is a major invention.It started the experimentation process from last two years and the test came successfully at a rate of 75% on rats.As there is no medication available in cancer area It will be a major breakthrough and can create an innovation of the year.If the product tests successful the market will be huge i.e. all over the world.

(Can add more)

Statement Of Resilience

• Market Analysis Summary

(Here you have to add market segmentation and any pie charts you got with you)

Target market: The medicine will be target towards cancer affected patients of a small area of Abu Dhabi first stage and the feedback will be collected.Then the market will be targeted to other larger areas.It will be taking the first step towards two customer segments i.e. initial stage and final stage.The medicine will be tested maximum on initial stage patients in order to get better test results and after that, the medical test will be conducted for further stages.

Marketing:

(You can add target market here too)

The marketing of the medicine will be done in the following areas of Abu Dhabi in the initial phase.

(add some names of cities)

The medicine will be provided free of cost to initial stage patients for promotion and feedback and that will be recorded for further analysis by experts.Online and offline campaigning will be done to gear up the awareness among the patients.The campaigning will include the presentations of the lab tests and the result analysis of the medicine.(Can add more marketing strategy to your marketing Plan)

Operation:

Competitive edge: As it will be the only medicine available in the market it won't face much competition from other pharmaceutical companies.The zonal effect i.e. the testing of the medicine in Abu Dhabi only will help in reducing a significant amount of cost in operations which include supply chain and manufacturing costs.As it will be a new product the market gain will be very high as compared to other similar drugs.Market penetration will not be much difficult to address the market share issue.

Tax Implications:

As the product will be provided free for initial testing there will be only tax implication in manufacturing and supply.After commercialization the taxes will be levied to the medicine but as it will be a lifesaver the company can urge a request to the government to give tax exemptions in this medicine particularly.

Other parts of the question will be time consuming to answer in this platform with short period of time

Try to consider any business plan for similar type to answer your question

Thank You