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ABC Footwear has recently entered the athletic footwear industry. Since most of its competitors are pursuing...

ABC Footwear has recently entered the athletic footwear industry. Since most of its competitors are pursuing a broad differentiation strategy and doing well, ABC Footwear also wants to adopt the same strategy. Based on this scenario, answer the true/false question below. ABC Footwear will face high profit potential.

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True that ABC Footwear will face high-profit potential. As a broad differentiation strategy is more likely to generate higher profits.

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