An online brand community is created by an organization for its own use rather than being...
Homework Answers
Online brand communities create a participatory environment for the customers to interact with their brands. For brands, this turns out to be a boon as it creates a direct bridge with the customer and collects valuable, unadulterated market feedback from their users. Understanding the key values of this potential initiative, organisations create the online brand communities for their own usage.
Top examples for such communities are,
1) XBox ambassadors
2) Sephora
3) Lego toys
Reading from the above explanation, the answer is deducted as TRUE.
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